The champs have also snapped up Renato Sanches for next season already, while Dortmund are already moving on from the Hummels fiasco (remember, these two meet next Saturday in the DFB Cup final) and snapping up Ousmane Dembele from Rennes. From a PR perspective, it’s a brilliant move by Hans-Joachim Watzke and Michael Zorc, replacing the “captain jumping ship/prodigal son” Hummels narrative with the “new Cristiano Ronaldo” – as Constantin Eckner of Spielverlagerung called him, in this extensive analysis. For fans and management, the cherry on the top is the wonderkid reportedly snubbing several clubs , because the club’s “concept” wowed him and his family. Playing in the Champions League and the Bundesliga in front of 80,000 rabid BVB fans,, running rampant alongside Christian Pulisic and the ARM trio is certainly an intriguing image. Leverkusen can certainly attest to the importance of PR, as the Chicharito signing has worked wonders for the club both on and off the field. Their third place spot is secure, so they can afford to miss the services of the Mexican against Ingolstadt this weekend. Gladbach would need to concede double-digit goals against Darmstadt (without the suspended Sandro Wagner, no less!) to lose fourth place to either Hertha or Mainz, who face each other at the Coface Arena. While, it’s unlikely that either team will win in a huge blowout that would vault one of them into the UCL, but a loss with a Schalke win could also see the Royal Blues overtake them. Wolfsburg and Cologne are just playing out the string at this point.
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